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10 Free Online Course On Digital Marketing in 2021

Are you looking for free online courses on digital marketing?

Don’t panic, you’re on the right page.

Digital marketing is an indispensable skill not only to the people working in the field but also to entrepreneurs.

If you are new to the idea, then taking an online course on digital marketing is a good thought to assist you with getting acquainted with it.

However, if you wish to improve your knowledge in this area of interest, taking a free online digital marketing course will be a well-conceived notion. 

In this article, we will examine the 10 free online courses on digital marketing you can get yourself engaged with this year.

Below is the list of 10 free online courses on digital marketing that will benefit you immensely. 

  1. Google Digital Unlocked/ Google Digital Garage.
  2. Google Ads Academy.
  3. Hubspot Inbound Marketing.
  4. Wordstream PPC University.
  5. Hubspot Content Marketing.
  6. Alison Institute Free Certification Courses.
  7. The Fundamentals of Marketing Your Business Online.
  8. SemRush Academy.
  9. Emarketing Institute Courses.
  10. LinkedIn Learning with Lynda.

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1. Google Digital Unlocked/ Google Digital Garage

Google’s digital unlocked course is your first step to boosting your digital acumen and learning the intrinsic properties of digital marketing comprehensively.

The best part of the Google digital marketing course is that it is free but you get to learn some of the most important aspects of digital marketing.

What you’ll learn will help you to start your career in the digital marketing sector.

At the end of the course, you get a certification that can help you get your foot in the door and apply for Digital Marketing roles.

The course is a self-paced learning course that will provide you an in-depth understanding of Google tools and digital jargon.

Google Digital Unlocked includes 26 courses on digital marketing. 

The 40 hours of training include some of the most important components of Digital Marketing.

Google Digital Garage also has other free courses related to Online Marketing and selling.

They are mainly for educational purposes and do not include certification.

These courses are committed to delivering top-quality courses for you to understand the practical implementation of digital marketing components.

It teaches you several methods to execute and implement your digital marketing knowledge.

The course is divided into bite-sized tutorials and videos.

It is accredited by the IAB (Interactive Advertising Bureau) and you get unlimited access once you sign up for the course.

Also, there is a recognized certification from Google that comes to your use when you start applying for jobs.

Follow the link below to get started.

https://learndigital.withgoogle.com/digitalunlocked

2. Google Ads Academy

This course teaches the fundamentals of Metrics.

Metrics are what lays down the basics for you to create an advertisement that will help drive qualified leads to turn into conversions for your organization.

Through this Google ads Academy, you get certified in:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Ads
  • Google Ads Measurement.

Each module has lessons that range from 1 hour to 5 hours duration approximately.

These lessons cover key aspects of key advertising in Google.

However, it helps you to understand how to gain prospective customers, how to increase the engagement rates, and strategize for better conversions.

Moreover, Google SkillShop has a variety of skill-based job oriented courses that help beginners grasp the key elements of Digital Marketing keenly.

3. Hubspot Inbound Marketing 

Hubspot is a very popular developer of software products.

Their online learning platform, Hubspot Academy has designed some of the most comprehensive courses in digital marketing.

Their digital marketing course includes 10 lessons 34 videos 9 quizzes 4 hours completion time.

Hubspot also has another Inbound free certification course which covers 6 lessons, 15 videos for quizzes, and 2 hours of completion time.

The course helps you to develop a mindset that prioritizes your customers’ preferences.

This course will make you become a more skillful marketer.

Understanding a buyer’s journey is one of the most vital elements of successful inbound marketing efforts.

Different data like;

  • Interviews
  • Behavioral patterns
  • Page visits.

This can be very helpful in understanding the reason behind the purchasing decisions of consumers.

The course gives you an in-depth study on a long-term content plan that will help you to create high-quality content consistently.

The best part of this course is that you can go back to learning these models anytime you want and any number of times you desire.

Follow the link below to get started.

https://academy.hubspot.com/courses/inbound

4. Wordstream PPC University

New job seekers, students, and beginners are especially apprehensive of investing money in campaigns.

Well honestly, shelling out money and then losing it is one of the biggest fears any individual has.

Therefore Word Stream has come up with modules of PPC in their online advertising study.

They provide comprehensive details on how PPC marketing works.

Moreover, it is a free course meant to educate only.

Note: It does not provide any Certification.

Digital marketing requires you to know the essentials of ad structure to apply to the webspace. 

So if your priority is gaining knowledge and not necessarily Certification then WordStream PPC University can be very helpful.

They have a variety of course materials on the advertising aspect of search engines.

The course also has modules on Social Ad 101, Webinars, and White Papers.

You’ll also have access to Adwords ebook on the Wordstream website.

One of the advantages of this course material is that it is in PDF format which enables you to download it and access it whenever you want.

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5. Hubspot Content Marketing

Hubspot Content Marketing is a free Online Certification that is one of the most desired certificates out there. 

The course and trainers are committed to making you a skilled expert in strategizing and creating content to rank high on search engines.

The trainer Justin champion is extremely well versed in digital strategy and content. 

In this course, you learn the essentials of content creation.

You’ll also understand and comprehend the relation between content and marketing and the utility of providing high-quality content consistently.

Finally, through the 52 videos, you become an incisive content marketer ready to take up the challenges in this fiercely competitive world of web content writing and marketing. 

Hubspot content marketing is one of the most popular free online digital marketing courses.

You should take up their courses to become proficient in the content marketing aspect of the online marketing model.

Follow the link below to get started.

https://blog.hubspot.com/marketing/content-marketing

6. Alison Institute Free Certification Courses

Alison is also a popular free online Digital Marketing Course platform that provides in-depth training on several elements of the Digital Marketing system.

They provide various courses in the digital marketing domain with varied levels of training.

Moreover, the Diploma in Web Business Development and Marketing is a training level 1 workplace oriented course that helps you to acquire a thorough knowledge of web development

This free online course helps you to take that first step towards your digital marketing success by creating a website for your business.

It is a 10 to 15 hours course with Free Certification and Assessment. 

There are other extremely popular courses in Alison especially in business and online selling.

Also check: Best Online MBA Programs In 2021

7. The Fundamentals of Marketing Your Business Online

Another course that you can take up is the Fundamentals of Marketing your Business Online.

This is an academic third Level 1 education in Allison that is 1-2 hours duration.

The Course comes with free Certification and Assessment.

Through these varied courses in Digital Marketing, Alison aims to provide a comprehensive education in marketing for Digital marketers.

The emphasis is on understanding what drives consumers to make purchasing decisions.

Also, how to create an effective marketing strategy around it.

Follow the link below to get started. 

https://alison.com/course/diploma-in-web-business-development-and-marketing

8. SemRush Academy 

Semrush is one of the leading SAAS companies founded in 2008 that helps businesses with visibility and marketing through their several software subscriptions.

Owing to the vast demand for Digital education, Semrush started their own SemRush Academy.

However, they provide a plethora of content for free to educate anyone interested in Online Learning.

The duration of the course is 9 lessons, 3 hours and it is 100 % free with certification.

The course is ideally suited to a marketer wanting to make the best use of content marketing as a module for their business strategy.

Finally, you’ll take an assessment test to understand exactly how much you learned from the course.

After the completion of the course, you’ll get a certificate from the Semrush Academy.

Follow the link below to get started.

https://www.semrush.com/academy/courses?spec=ALL&lang=en-US

9. Emarketing Institute Courses

EMarketing Institute online is a popular website that has several free digital marketing courses, ebooks, and certifications for students and beginners in the field of digital marketing.

It was founded in 2014 in Copenhagen, Denmark by Mr. Thomas Jaskov.

Since its founding, it has only gained prominence in the world of free online courses in digital marketing.

E-marketing Institute is among the top 3% of the most popular websites worldwide for free Digital education.

More than 1,50,000 students have already enrolled in their courses from several countries.

All the Courses come with Free Certification.

With each program, there are 150-160 pages of the free e-book which you have to study well before appearing for the online exam.

Once you have passed the exam you get a certificate that can be included in your CV and LinkedIn profile as proof of your proficiency in that particular module.

However, this course is not only for beginners, people with experience can also benefit from the materials, exercises, and case studies.

10. LinkedIn Learning with Lynda

LinkedIn learning with Lynda content is one of the finest free online digital marketing courses available to LinkedIn users.

The course covers 7 items of content, 17 hours of expert customized and designed curriculum.

The first month is free which helps you to gain knowledge on the different aspects of digital marketing.

It also provides you with a keen comprehension of the principles of online marketing.

LinkedIn learning with Lynda helps you to understand the process of content strategy, lead generation with SEO, and gives you an overview of the entire digital marketing silo. 

After you complete the entire course you will earn the badge of completion.  

Follow the link below to get started.

https://www.linkedin.com/learning/topics/linkedin-company

Conclusion

Digital Marketing is a dynamic field that goes through several changes regularly.

Google customarily comes up with new algorithms to improve the online users’ experience.

Thus, these courses update their content keeping in mind the trends that dominate the online market at that point in time.

Hope you learned something?

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